Product Manager – Technical Marketing

Irving, TX
Reference No: WD-0009266

What's the role?

The Product Manager – Technical Marketing leads the implementation of integrated, multi-channel, results-driven marketing efforts within North America and Latin America (the W1 and W2 regions). Responsible for reaching the target customers to drive the specification to sale conversion of anchors within a given industry segment utilizing Hilti marketing processes and market reach resources. Position combines technical and marketing knowledge and competences in order to fulfill the company's sales objectives and goals.

Who is Hilti?

If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career

What does the role involve?

Design, develop, and carry out technical marketing initiatives and campaigns that support the Global Business Unit (BU) Anchor strategy and stated objectives, within the W1 and W2 regions
In collaboration with the local Technical Marketing and Engineering teams, establish and develop technical marketing objectives and goals for assigned industry segment to improve specification strength and specification coverage
Responsible for coaching and directing local Technical Marketing and Engineering teams in developing, coordinating, and implementing market, technical sales, brand, and market reach strategies for the segment
Analyze and interpret marketing trends concerning technical anchor products or services
Prepare and present analytical reports
Organize and conduct research activities
Prepare presentations for both internal and external customers
Evaluate the specifier’s needs and expectations and match product, service, and software solutions to create differentiation
Partner with Product Management and Engineering through the new product/ software development (TTM) and product care global process
Partner with global counterparts to align on common roadmap and to prepare deliverables
Responsible for the selection, organization, and participation in key associations, boards, and trade shows related to the given segment including steering mechanisms to evaluate ROI for participation
Build and strengthen a trade community via newsletters, webinars, and trainings
Ensure consistent messaging across channels
Additional duties as assigned
Work is performed in jobsite conditions, which may include working at high elevations.
Up to 20% (domestic/international/both) travel, required.

Adverse Working Conditions:
Job requires walking on construction sites and uneven surfaces, as well as climbing scaffolding, ladders, and stairs during all seasons of the year
Depending on geography employees may be exposed to adverse heat or cold
Construction jobsites may also expose specialists to excessively loud noises; ear protection is strongly encouraged and may be required on some jobsites
Safety Equipment Required:
Hardhat, safety vest, safety glasses, gloves, steel toe boots, and long pants required for working jobsites; must observe and abide by any and all safety regulations as required by Hilti, Occupational

More than 30% of our employees have been part of the Hilti family for over 10 years.

What do we offer?

You will be working with a team of people striving for excellence, with an open, inclusive and supportive culture.

Why should you apply?

Come to Hilti with your own perspective, achieve results as part of a team. Together we make almost anything possible.

What you need is:

  • Bachelor’s Degree in Engineering required (Master’s Degree in Structural/Civil engineering preferred)
  • Master of Business Administration (MBA) preferred
  • 4–6 years (within or outside Hilti) of experience in marketing, engineering practice, or equivalent time calling on engineering firms in an engineering sales capacity
  • Experience in the Commercial segment highly preferred
  • Strong creative skills, as well as experience in managing internal relationships and multiple, high impact projects
  • Excellent oral and written communication skills
  • Fluency in Spanish preferred
  • Interpersonal and presentation skills
  • Very strong organizational competences
  • Excellent strategic planning skills
  • Efficient in time management and attentive to details
  • Negotiation and customer service skills
  • Results-oriented with business awareness
  • Ability to analyze and interpret data
  • Ability to understand market trends and customer needs
  • Ability to work under pressure and meet deadlines
  • Technical knowledge, IT knowledge, and computer proficiency
  • Adaptable and flexible
  • Enthusiastic and dynamic
  • Ethical and responsible
  • Self-motivated
  • Quick learner and eager to develop and improve

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