Direct Marketing Specialist - Plano, TX
What's the role?
The Direct Marketing Specialist is responsible for the development, enhancement, and implementation of direct marketing projects and programs. This role interfaces with product and trade management as well as channel managers, directors, and/or outside contacts in support of the development of new programs or enhancement of current programs. This position provides support and recommendations in the development of innovative concepts.
The Direct Marketing Specialist coordinates with business units, product managers, and trade managers regarding the promotion and execution of new programs and in the training and required follow-up efforts. This role tracks and measures direct mail and email programs and is responsible for establishing appropriate prioritization and deadlines within the assigned projects.
Who is Hilti?
If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With some 29,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career.
What does the role involve?
Manage the development of direct marketing proposals, plans, and project concepts
Manage communications campaigns (direct mail, email, collateral, etc.) from creative brief to final execution
Manage the creative asset production with Hilti’s internal Marketing Communications department including scheduling, production, and implementation
Work with both internal resources and external contacts
Ensure compliance with Brand, Legal, and Regulatory guidelines through Hilti’s approval process
Interpret results, evaluate and optimize effectiveness of marketing campaign; provide and implement recommendations
Execute program production schedules, including targeted account lists, data segmentation, incentives, and results review
Generate backend offer reporting utilizing standard reports and statistical analysis to evaluate campaigns
Other duties as assigned
What do we offer?
We’ll give you everything you need to excel in your role, including ongoing training and lots of responsibility from the start. In return for your exceptional performance and consistent results, you’ll receive one-to-one career mentoring, as well as exciting opportunities domestically and internationally.
Why should you apply?
We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork and ability, no matter what your background.
What you need is:
Bachelor’s Degree required (Business Management, Marketing, or related field); MBA preferred
Minimum 2 years of direct marketing experience required
Minimum 2 years of experience in Project Management required
Technical skills in planning and marketing, business and market development, and CRM/data management
Excellent organizational and analytical skills
Ability to communicate clearly and professionally with all levels of an organization
Proficiency in multi-tasking and prioritizing projects
Excellent time management skills and accustomed to working with deadlines
*Preferably, internal candidates will have been in current role for at least 18-24 months
If we’re impressed with your resume, we’ll invite you for an interview, introduce you to the team and pay for your travel to get there.
Tempted to apply or find out more?